Digital Marketing Director
Role Description
As Digital Marketing Director you are responsible for planning, developing, implementing and managing the overall digital marketing strategy for GlobalityNet. This entails developing a holistic approach to the company’s digital marketing efforts in all of its digital channels and managing projects and campaigns.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution leaning on numbers as a basis and to show progress and results. You are not afraid to make mistakes but actions should be backed by data.
Responsibilities
- Build, plan and implement the overall digital marketing strategy.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
- Work with digital marketing vendors and partners.
- Manage and oversee different digital marketing channels including social media pages.
- Collaborate closely with sales team in achieving lead generation and sales targets.
- Measure ROI and KPIs and provide recommendations on underperforming areas.
- Prepare and manage digital marketing budget.
- Oversee all the company's social media accounts.
- Measure and manage online content.
- Track SEO and present marketing progress data and make complex analysis.
- Organize and lead digital marketing team.
- Research competition, investigate benchmarks and provide suggestions for improvement.
- At least 20-40 hours per week, or more if required.
- This is a contractual position.
Qualifications
- 5+ years of experience in BPO industry
- BS/MS degree in marketing or a related field or equivalent of 7 years direct experience
- 5+ years of proven working experience in digital marketing
- Experience in setting up and optimizing Google Adwords and other social media campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Location:
- Don Gil Garcia St, Cebu City, 6000 Cebu.
- Mabini Street, Corner Araullo St., Poblacion District, Davao City 8000.
- Remote.