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Digital Marketing Manager

Digital Marketing Manager

Flexible or Full-time; Work from Home

Role Description

As a Digital Marketing Specialist, you have the combination of creativity, an analytical and methodical mindset, and experience. You will be the company’s subject matter expert in SEO, SEM, and social media. This entails developing and executing a holistic approach to the company’s digital marketing efforts in all of its digital channels and business units.

He/she/they must have a strong grasp of current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution, leaning on numbers as a basis and showing progress and results.

Execution is paramount in this role. You are not afraid to make mistakes as your actions are backed by data. This is a work-from-home opportunity. The right candidate must be willing and able to WFH effectively and productively. Stable internet is required.

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Responsibilities

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  • Help develop and implement the overall digital marketing strategy from website to social media
  • Assist in updating site content in WordPress
  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
  • Work with digital marketing vendors and partners.
  • Manage and oversee different digital marketing channels including social media pages.
  • Collaborate closely with sales team in achieving lead generation and sales targets.
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  • Measure ROI and KPIs and provide recommendations on underperforming areas.
  • Prepare and manage digital marketing budget
  • Help oversee all the company's social media accounts
  • Measure and manage online content.
  • Track SEO and present marketing progress data and make complex analysis.
  • Research competition, investigate benchmarks and provide suggestions for improvement.
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Qualifications

  • 3+ years of experience in B2B, BPO experience a plus
  • Bachelor's degree in marketing or a related field or equivalent of 5 years of direct experience
  • 3+ years of proven working experience in digital marketing
  • 1+ years experience in WordPress
  • Experience in setting up and optimizing Google Adwords and other social media (Facebook, Instagram, LinkedIn) campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

info@globalitynet.com

3500 W. Olive Ave, Burbank, CA 91505

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